The Company was co-founded and is currently led by Japhet NIZEYIMANA and Marie Jeanne de Chantal UMUHORAKEYE (“the Founders”). The Founders are graduates in Development Studies and Law respectively and spent almost two years applying for jobs but searching in vain. The Founders identified a need for decent, affordable and long-lasting shoes.
The Founders were also concerned about the jobless youth, especially those consuming drugs and illegal substances. The Founders worked in collaboration with peers and considered how they could solve both the problem of unemployment and satisfy the complaints of customers looking for shoes. Hence, in 2016 the Company was formed.